Compared to your face, the skin on your body is likely to be much drier. It's important to moisturise body skin daily to maintain good hydration and elasticity and keep it looking smooth and beautiful. If dry skin is your main concern on the body, try NeoStrata's Ultra Smoothing Lotion, while to firm more mature skin Skintech's Actilift Body with DMAE is an excellent choice.
The best time to apply a body lotion is immediately after showering, when the skin is still slightly damp to avoid further moisture loss. Exfoliating your skin once or twice per week in the shower prevents flaky skin build-up and helps your body cream sink further into your skin's upper layers. Don't forget to moisturize after a body scrub!