Some of you may have suffered with dry skin all your life - especially if you have a tendency for eczema. But for most of us, skin becomes drier the older we get. To avoid the worst case scenario of flaky, scaly skin which feels tight, sore and itchy, the strategy is to adjust your skincare regime to keep pace with your skin's changing status. Keep dry skin supple, comfortable and healthy-looking with lipid-rich formulas and non-foaming, rehydrating creamy cleansers. Things to avoid are harsh, foaming cleansers and products with drying and potentially irritating ingredients such as alpha-hydroxy acids (AHAs).